Smash it, crush it, blast it: GE puts its advanced materials through strenuous tests to ensure they can withstand the most extreme conditions. Find out how everyday materials hold up to the same rigorous tests on our new #SpringBreakIt Tumblr. And let us know which tests you’d like to see more of!
FOR SERIOUS THIS IS COOL
Ok, so it turns out this video was not “real”. I’m not convinced I should be outraged that these are actors. After all, who else walks into a studio to be filmed kissing a stranger on camera?
Just because a brand sponsors material does not make something a commercial anymore than it makes Beethoven’s symphonies a commercial for his patrons. It certainly doesn’t invalidate the emotions you felt when you watched it.
What would make a video of strangers kissing “real”? If it were ‘art only’ wouldn’t the artist simply be trying to sell their work? Or promote a gallery show?
How bad do you need to be “right” about the conflicts of interest on a YouTube video to throw this away for being staged? Pretty sure it is obviously being filmed on a stage.
I staunchly believe that standing conventional business priorities on their head ultimately leads to even greater, more enduring financial success. And, just as important, it’s the kind of success that adds tangible value to the lives of a wide range of stakeholders.