Ok, so it turns out this video was not “real”. I’m not convinced I should be outraged that these are actors. After all, who else walks into a studio to be filmed kissing a stranger on camera?
Just because a brand sponsors material does not make something a commercial anymore than it makes Beethoven’s symphonies a commercial for his patrons. It certainly doesn’t invalidate the emotions you felt when you watched it.
What would make a video of strangers kissing “real”? If it were ‘art only’ wouldn’t the artist simply be trying to sell their work? Or promote a gallery show?
How bad do you need to be “right” about the conflicts of interest on a YouTube video to throw this away for being staged? Pretty sure it is obviously being filmed on a stage.
I staunchly believe that standing conventional business priorities on their head ultimately leads to even greater, more enduring financial success. And, just as important, it’s the kind of success that adds tangible value to the lives of a wide range of stakeholders.
Our will-to-comfort combined with our technological powers create a stark possibility. If we’re not careful, our technological evolution will take us toward not a singularity but a sofalarity. That’s a future defined not by an evolution toward superintelligence but by the absence of discomforts.